Born and raised in Jeddah, Saudi Arabia, Samar Nasraldin graduated from IFA Paris in 2013 after being trained at the prestigious Central Saint Martins in London. 

Soon after that, in 2015, she launched her brand. A signature style of confident ease and subtle femininity was evident from her first collection. Where East meets West, the brand draws inspiration from the spiritual journeythrough cultures and time, effortlessly combining function with flair. Samar Nasraldin delivers a modern, versatile wardrobe for the modern woman with the aim of creating a new informal form of beauty.With clothing designed and produced in-house in Saudi, the collections showcase the finest craftsmanship and materials.

Since its Launch, the brand has showcased in New York Fashion Week, London Fashion Week and in Paris France. Another mile stone for the brand was being selected by Vogue Italia Talents as one of the Top Saudi Apparel Designers at the Vogue Rubaiyat Fashion Experience in Jeddah Saudi Arabia. After that, the designer represented her country proudly in Fashion Star on Dubai TV & reached the finals.

Now, the brand is one of the 100 Saudi Brands supported by the Fashion Commission under the Ministry of Culture of Saudi Arbaia.